When technology meets respect and tradition
On November 1st, Alexis Jubert, President of GPG Granit, a brand within the Seiven group, was a guest on BFM TV’s Good Morning Business. During this interview, he revealed how artificial intelligence (AI) is transforming the funeral industry, a sector often seen as deeply traditional. As a pioneer in this field, GPG Granit is pushing the boundaries of creativity by designing custom funeral monuments inspired by AI-generated data.
Alexis Jubert explained that AI enhances efficiency and creativity, allowing GPG Granit’s teams to create unique monuments that better reflect families’ wishes. This innovation has already shown remarkable results, driving a 20% growth in 2023 and leading to a doubling of the workforce, highlighting the success of a young and dynamic team.
Watch the full interview on the BFM TV website
