A strategy for transformation
Bringing together GPG Granit and Isofroid, Seiven is setting its sights on becoming a recognized international mid-cap company. Under the leadership of Alexis Jubert, the group is diversifying its activities through the acquisition of Isofroid, a specialist in body preservation, and structuring its offerings around two key areas: funeral monuments and medical equipment.
A unified brand for a clearer offering
The creation of the Seiven brand consolidates the group’s various branches under a cohesive and recognizable identity. This rebranding enhances visibility and clarity for customers. Alexis Jubert aims to reach a €60-70 million turnover and expand the workforce to 200 employees within four years. This transformation would help Seiven overcome the vulnerability typical of SMEs, strengthening its resilience against economic fluctuations.
Expanding into the medical sector and International Markets
Seiven is exploring new opportunities in the medical sector, which presents strong growth potential due to increasing demand for products such as autopsy tables and medical consumables. International expansion is also a key pillar, particularly in Africa, where the demand for medical equipment is rapidly rising. Initiatives like Ambition Africa and partnerships with Business France and Bpifrance are driving this growth strategy.
Ambitions fueled by strategic acquisitions
Beyond organic growth, Seiven is planning further acquisitions to strengthen its market position. Within the next few years, the medical sector could represent half of the group’s activities, reinforcing its ambition to become a global leader in the post-mortem industry.
This bold strategic plan positions Seiven as a success story in transitioning to mid-cap status, combining innovation, diversification, and international expansion.
Read the full article on the Les Echos website
