Talking about death to better accept It
Death remains a taboo subject for 50% of French people, according to a study conducted by GPG Granit. Yet, discussing and preparing for it can help us better face this inevitable reality. This is the ambition of Seiven, a group founded by Alexis Jubert, which aims to turn silence into dialogue. Specializing in the funeral and forensic sectors, Seiven provides tailored solutions for professionals and families to support them through this stage of life.
GPG Granit: The Heart of the Group
At the helm of Seiven, Alexis Jubert relies on GPG Granit, a French–based company renowned for its custom tombstones. With a dedicated design office and a wide range of granites, GPG Granit creates personalized monuments that honor the memory of the deceased while meeting families‘ expectations. The company collaborates with 1,200 partners across France, blending tradition and innovation.
A Human and inclusive vision
For Alexis Jubert, people are at the heart of the funeral industry. He advocates listening, empathy, and a positive work environment for Seiven’s 100 employees. This people-first approach has fueled the group’s success, now bringing together seven brands, including Isofroid (acquired in 2024) and Ecopierre, specializing in affordable tombstones.
A focus on forensic medicine and growth
Seiven is expanding into forensic medicine, a rapidly growing sector. With an annual R&D investment of €1 million, the group is integrating new technologies and exploring growth opportunities through innovation and acquisitions. By unifying its activities under one brand, Seiven aims to strengthen its market position and reshape perceptions of the post-mortem industry, a field that is essential yet often overlooked.
With €36 million in revenue in 2024, Seiven proves that talking about death can be a driver of innovation and social recognition.
Read the full article on the L’Express website
